Intuitive node-based UI toolkit

An intuitive node-based UI and modular front-end toolkit

  • UI / UX
  • Automation
  • Design System
Workflow Builder

Mission / Challenge

Redefine Workflow Builder from a simple automation tool into a developer-friendly framework for building custom workflow applications, and make that value proposition clear to the market.

Services / Technologies

Led UX/UI design, user research, competitive analysis, and marketing communication strategy, creating an extensible node-based interface and modular front-end components for developers.

Outcome

Delivered a streamlined, visually intuitive workflow canvas and developer toolkit that accelerated product adoption and simplified customer demos.

Impact

Positioned Workflow Builder as a scalable platform, improving sales enablement, supporting client implementations like Vercom, and strengthening the company's transition from service provider to product company.

01Previous Version Analysis

Mapped the legacy tool's full feature flows and workflow creation process to find the usability gaps, friction points, and broken journeys that became the blueprint for the redesign.

02UX Audit

Audited the node-based interface specifically, cataloguing the inconsistencies and friction points that were quietly costing developers time. That audit set the redesign strategy: clearer, more discoverable, easier to actually use.

03Design System

Built the design system for Workflow Builder: atoms, molecules, and nodes, each with responsive variants, tokens, and interaction states, for a UI that stayed consistent as the product scaled.

04Designs and Flows

Documented interaction flows for every node type, consistent behaviors, clear properties, predictable interactions, giving development a blueprint that cut down on edge-case errors.

Thank you.

If you've found this project interesting feel free to drop me a message

Let's build something that works at scale.

Open to Lead Design and Senior Design roles and select collaborations.

iglewski@gmail.com
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© Witold Iglewski 2026

Product Designer · research, prototypes, UX/UI design