Digital Agency Rebranding

A complete website and brand refresh that repositions Synergy Codes as a leader in custom data-visualization solutions

  • Branding
  • Logo Design
  • Web Design
  • UI / UX
Digital Agency Rebranding

Mission / Challenge

Reposition Synergy Codes with a cohesive brand and website experience that resonates with developers and enterprise clients, replacing a fragmented and outdated identity.

Services / Technologies

Led branding workshops and empathy mapping, ran competitor analysis, redesigned the logo, built a full branding design system, and implemented it directly in Webflow.

Outcome

Delivered a simplified, memorable logo, unified visual language, and consistent brand presence across the website, print materials, trade shows, and social media.

Impact

Sharper market positioning and stronger brand recognition, backed by sales materials polished enough to build client confidence before the first call.

01Branding Workshops

Ran branding workshops to align stakeholders on the company's mission, vision, and audience. Empathy mapping and persona work surfaced the insights that shaped the brand strategy and visual direction.

02Typography

Chose Neue Haas Grotesk as the primary typeface for its modern, data-driven character. Its versatile weights and clean geometry carry both bold headlines and legible body text consistently across digital, print, and trade show materials.

03Web Concept

Designed conversion-focused website concepts that translate the new brand into a clean, developer-friendly experience, built around data visualization, bold typography, and vibrant accent colors, and consistent across marketing, recruitment, and lead-generation pages.

04Key Visual and Style

Developed a bold key visual system, fluid gradient shapes, fine line patterns, and strong typography, that gives the brand a distinctive, memorable presence.

05Stationery

Designed a clean stationery system, business cards, envelopes, letterheads, carrying the same minimal layout, bold typography, and subtle line patterns into every client and trade show interaction.

06Social Media Post Templates

Built a set of social media templates, bold typography, gradient shapes, high-contrast layouts, so the marketing team can turn around consistent, on-brand posts for events, thought leadership, and company culture without starting from scratch.

07Swag Examples

Extended the brand into physical touchpoints, event badges, QR-enabled lanyards, and branded gift bags, so the same modern, professional image carried through conferences and client meetings.

08Trade Show Elements

Designed modular trade show elements, clean geometric forms, bold colors, subtle line patterns, built to draw attention on the floor while reinforcing the company's expertise in data visualization.

09Home Page Hero Section

Designed a bold hero section built around Synergy Codes' focus on data visualization and analytics, pairing clear messaging with interactive 3D product visuals and vibrant accent colors.

Thank you.

If you've found this project interesting feel free to drop me a message

Let's build something that works at scale.

Open to Lead Design and Senior Design roles and select collaborations.

iglewski@gmail.com
Internal Employee Portal

Internal Employee Portal

UI/UXResearch

© Witold Iglewski 2026

Product Designer · research, prototypes, UX/UI design